Kevin Durant Is Showing Everyone How Business-Savvy Athletes Can Fuel Innovation

With ventures spanning tech and media, the NBA All-Star captain and entrepreneur is a competitor beyond basketball

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Kevin Durant narrowly missed being a Portland Trail Blazer in 2007, when the team selected Greg Oden just ahead of him as the top pick in the NBA Draft.

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This story first appeared in the Feb. 21, 2022, issue of Adweek magazine. Click here to subscribe.