Ketchum Picks Up PR for Medicare

BOSTON Omnicom’s Ketchum has been assigned public relations chores for the Centers for Medicare & Medicaid Services.

The Washington, D.C., shop added the business following a review that also included WPP Group’s Ogilvy PR, also in Washington, and Grey Global Group’s GCI Group in New York, a client representative said.

Under the one-year contract, Ketchum’s Washington office will handle media relations and publicity activities to promote Medicare’s toll-free telephone line and Web site, medicare.gov, to beneficiaries and their caregivers.