Ketchum to Fight Human Trafficking

Ketchum plans a multicultural, grassroots campaign to call attention to the problem of human trafficking—and get information to its victims—as part of a two-year, $5 million contract from the U.S. Department of Health and Human Services, HHS officials said last week.

The national effort to highlight the exploitation of immigrants forced into labor or the sex trade is the first of its kind, said Monica Marshall, svp of corporate and government marketing at Ketchum in Washington, who heads up the account.

“The thing that was striking about [Ketchum’s] approach is that it involves the aggressive use of non-governmental organizations to help us disseminate our message,” said Steven Wagner, coordinator of the trafficking program at the HHS in Washington.

Those organizations include the social-service groups that come into contact with migrant laborers and immigrants.