Ketchum Fashions New Spud Spots

Ketchum Advertising here invites consumers to use their imagination when cooking, to go beyond baking and mashing their spuds, in three new TV spots launched this month for the National Potato Promotion Board.
“We’re trying to show people that making dinner with potatoes is easier than they think,” said Bruce Campbell, executive creative director at Ketchum. “Potatoes can take center stage on consumers’ plates in speedy, improvisational and delicious meals.”
“The [NPPB] is joining the ranks of other commodity boards who are producing exciting advertising,” said Bob Ravasio, Ketchum’s senior vice president and group account director.