Kerker Builds Sausage Brand

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Kerker positions the hometown of Johnsonville as a tight-knit community that cares deeply about its sausage in its first brand campaign for the company.

The campaign, which is scheduled to break on national television in early May, will introduce several characters who embody the spirit of the brand, said Chris Preston, creative director of the Minneapolis agency.

“We really wanted to bring the name on the package to life and make it mean something,” Preston said.

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