Kendall Named Ad Club President; Execs Call For More Business Savvy

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BOSTON-Some industry executives believe Bethany Kendall, who will take over as president of the 7,000-member Advertising Club of Greater Boston on Jan. 1, should spend more time and resources promoting the region’s agencies and creative product and less energy promoting diversity in the workplace.
Kendall, president and chief executive officer of the Downtown Crossing Association in Boston where she has worked for the past 15 years, last week said she had yet to devise any plans as to overall club direction or programs.



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