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Key Insights:
- Consumers are open to plant-based meat, but they’re hesitant to try it.
- Meat alternatives are estimated to account for 10% of the global meat industry by 2029.
From a certain viewpoint, it’s always a bit odd when food-based brand mascots are an anthropomorphic version of the very thing they’re encouraging people to consume. If Planters’ Mr. Peanut or StarKist’s Charlie the Tuna had any sense, for instance, they wouldn’t appear on national TV asking the public to eat them.
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