Kellogg's Call to Breakfast Skippers

Selling the morning meal to consumers who have no time to eat it

Chances are, you feel guilty about it already, but here it comes: While 93 percent of us believe breakfast is the most important meal of the day, 56 percent of us skip it. Why? Well, chances are you know the answer to that, too: We’re really busy. In fact, according to NPD Group, Americans spend 13 minutes each day eating breakfast.

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