Kellogg Moves into Vending

NEW YORK – Kellogg USA is easing into vending, with plans for national distribution of Nutri-Grain bars. At the same time, its chief cereal rival General Mills has added Fingos, Bugles and a low-fat Nature Valley granola bar to its short list of products vended nationally. Fingos is the first cereal snack Big G has brought into vending; it vends four cereals in bowl packs. Kellogg began to test vending in April; ‘our reach has expanded since then with such great success our future plans are for nationwide distribution,’ a spokesman said. No date’s been set for that. Nutri-Grain bars haven’t kept pace with category growth in the supermarket: Its sales are up 9.3% for the year ended Oct. 10, compared to a 14.2% rise for the $533.3 million nutritional snack bar/granola bar category, according to Information Resources Inc.
Copyright Adweek L.P. (1993)