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CHICAGO Kellogg Co. earlier this week launched a new line of frozen French Toaster Sticks under its Eggo brand with advertising from Leo Burnett.
The introduction, which will employ print, television and online ads, carries a “Toast ’em and go” theme, alluding to the product’s ease of use and portability. Television spots show a man in a French toast costume running from children. They retain the brand’s long-running tagline, “Leggo my Eggo.”
The Battle Creek, Mich.,
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