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90-Year-Old Daily Looks to Boost Sales With Print, Direct Campaign
BOSTON–Hoping to reverse a decade of circulation declines, The Christian Science Monitor last week unveiled a $3 million national print and direct marketing effort.
Print executions, the first media advertising from the Boston-based daily newspaper in a decade, use the theme, “Monitor readers know better.”
The entire campaign seeks to give potential readers a feel for the depth and breadth of the paper’s coverage, said Stephen Gray, the Monitor’s managing publisher.
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