Kelley Habib Turns Pivotpoint

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Print, Direct On Tap for Software Provider
BOSTON–Kelley Habib John Integrated Marketing has added Pivotpoint following a review.
The Boston shop will create print ads, direct marketing executions and public relations programs for the Woburn, Mass.-based provider of business software used to manage financial, manufacturing and customer data.
Ads will break in the next few months, with KHJ handling media planning and placement.

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