Keller-Crescent Wins Fruit of the Loom Line

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EVANSVILLE, IND. – Keller-Crescent Co. here is expected this week to sign a contract with Fruit of the Loom, Bowling Green, Ky., having bested two other agencies for the assignment to launch a new line of Wilson Sporting Goods Co.-licensed sportswear, sources said last week.
Fruit of the Loom vp/sportswear marketing Kevin Stevenson late last week said he could not comment on the deal until a contract was signed, which he expected will happen this week.

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