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When the Dallas Ad League asked Matt and Geoff Reinhard to participate in last year’s roast of their father, Keith Reinhard, chairman of DDB Worldwide, Matt admits he was a little nervous. “How do you roast your dad and make sure your family still gets recognized at Christmas?” he says.
Matt, executive creative director at Foote Cone & Belding in San Francisco, settled for a slight basting, while his brother Geoff, executive producer at @radical.media in New York, avoided the subject entirely, producing a video documentary about a New England firefighter who shares his father’s name.
In advertising circles, the name Keith Reinhard is associated with the most famous McDonald’s tagline, “You deserve a break today,” written while he was at Needham, Harper & Steers in Chicago in 1971.
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