Keiler Moves Up With Deloitte




BOSTON-There is still no official decision in the review for Deloitte Touche Tohmatsu’s $50 million corporate ad account, but roster shop Keiler & Co. was named agency of record for the client’s tax and audit division.
Annual spending is believed to be in the $10-15 million range.
Keiler has worked with the Wilton, Conn., unit of the global consulting giant on various projects for several years.
The AOR designation constitutes a formalization and possible expansion of that relationship, said Mel Maffei, creative director of Keiler in Farmington, Conn. The assignment grew out of the agency’s relationship with the client; there was no review, Maffei said.
Thus far, Keiler has crafted ads for the tax and auditing unit that have run in business publications targeting decision makers such as CEOs and CFOs, Maffei said.
Future efforts will address the same audience, although Maffei said he could not comment on specific ad plans for the division, which provides various tax advisory services to more than 28,000 clients in over 100 U.S. cities.
Keiler’s ascension with the client is not expected to have an impact on the agency’s bid to win the larger Deloitte Touche Tohmatsu corporate business, which has been in play since spring [Adweek, May 24].
Keiler and DDB in New York are believed to have been eliminated from the review. The client has also been involved in protracted contract talks with Ogilvy & Mather, New York [Adweek, Nov. 8].
Ogilvy officials have declined to comment on the status of the review. Officials at the New York office of Deloitte did not returned telephone calls at press time.