Keiler To Launch International Print Effort For Deloitte & Touche

Tohmatsu, the parent company of Deloitte & Touche, has expanded its relationship with Keiler & Co. to include international ad duties.
In June, the Farmington, Conn., agency will launch a global print campaign promoting Deloitte & Touche. Billings for the assignment are estimated at $5 million. The ads are scheduled to appear in The Financial Times, The Asian Wall Street Journal and Fortune International as well as on airport displays.
“[Tohmatsu] has always advertised internationally, but never with the focus and consistency we’re planning now,” said David Read, the client’s director of communications. “This is the first time the firm has developed a campaign of this sophistication, with a consistency of message that’s entirely in tune.”
Keiler has worked for Deloitte & Touche in the U.S. for the past seven years. The shop last year fashioned a print and broadcast campaign in the U.S. that featured the tagline, “The answer is.”
Although the international ads have not yet been created, Lynn Taylor, Keiler’s director of account services, said they would likely be along the same lines as the domestic effort. “The campaign is perfect for international adaptation. It’s straightforward, clear and can accommodate cultural interpretations,” she said.