Keiler Among Lockheed Hopefuls

Keiler & Co. last week emerged as a finalist for the $15 million advertising account of defense contractor Lockheed Martin, ac-cording to sources.

The agency in Farmington, Conn., is facing off against Cramer-Kresselt, Milwaukee, and Gray, Kirk/Van Sant, Baltimore, sources said.

Agency officials and review consultants with Achenbaum Bogda in Raleigh, N.C., either could not be reached or declined comment.

DDB, New York, which worked on the business for five years, was invited to defend but declined, citing “irreconcilable creative differences.”

Arnold, McLean, Va., Mullen, Wenham, Mass., E. James White Communications, Herndon, Va., and Hampel/Stefanides, New York, were among the shops involved in the review’s initial stages.

Keiler, with 85 employees and about $70 million in billings, has category experience working for clients such as Raytheon corporate jets, Sikorsky aircraft and airplane manufacturer Fairchild Dornier. The shop was not previously known to be vying for Lockheed until it surfaced last week.

DDB’s last work for the Bethesda, Md.-based client broke a year ago and showed company employees talking about their jobs. The winning shop will handle corporate ads and media for all divisions.