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BOSTON Keiler & Co. said it has been hired for marketing by the Connecticut Surgical Group, which had previously handled such chores in-house.
Keiler, an independent agency in Farmington, Conn., will provide mainly brand positioning, public relations, interactive and some collateral design. Work will debut in the fall.
The budget is in the low-six-figure range, the agency said.
The goal is to cast CSG as a leader in advanced and minimally invasive surgical techniques and raise awareness of the group among patients, providers and referring physicians.
“Healthcare
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