Keiler Adds Work From Connecticut Surgical

BOSTON Keiler & Co. said it has been hired for marketing by the Connecticut Surgical Group, which had previously handled such chores in-house.

Keiler, an independent agency in Farmington, Conn., will provide mainly brand positioning, public relations, interactive and some collateral design. Work will debut in the fall.

The budget is in the low-six-figure range, the agency said.

The goal is to cast CSG as a leader in advanced and minimally invasive surgical techniques and raise awareness of the group among patients, providers and referring physicians.

“Healthcare is one of Keiler’s target industries in which we have developed in-depth experience,” an agency representative said. “Working with a multi-specialty surgical practice, we can further develop our expertise in this area.”

The client is headquartered at Hartford Hospital, but maintains a presence at more than a dozen locations throughout central Connecticut.

—Adweek staff report