Keeping It Weird, In A Good Way

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Wal-Mart and Target are the opposite of weird. That’s the point of view of a PR campaign in Louisville, Ky., where a black-and-white billboard rotating around the city urges residents to “Keep Louisville weird.” The idea is to fight the homogenized look of towns and cities across the U.S. where the proliferation of chain stores has ruined many a small business.

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