Cannabis

Keep the Party Going: PuffCon Builds on the Cannabis IRL Trend With Music and Art Fest

Puffco, a popular vape brand, invites its loyalists to a free day-long experiential party

puffcon-the-hash-scholar-2022 — The day-long activation, which the brand may later expand to other cities around the country, comes on the heels of an experiential boom in the weed world. Puffcon

By T.L. Stanley

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As many as 5,000 people are expected to gather in downtown Los Angeles this weekend to see live a performance from rapper ScHoolboy Q, shop limited-edition merchandise, watch a glass blowing competition and sample dishes from popular food trucks.

Entry to the event is free, and there’s no code word or secret handshake required, just an online pre-registration. But participants will have something important in common: they will be toting their Puffco cannabis vaping and dabbing devices as the ticket they need to attend the second annual PuffCon.

The

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

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