Keep Me Alive, But Make It A Bargain

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People enjoy eating food. They don’t enjoy being hospitalized. Perhaps we shouldn’t be surprised, then, that many respondents to a new Harris Poll decry hospital fees as “unreasonably high,” while few are so indignant about packaged-food prices (see the chart). Marketers in other businesses should be grateful to the healthcare sector for soaking up so much of consumers’ antipathy.

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