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he Zimmerman Group in Durham, N.C., recently led the charge to rescue the city’s budget-strapped Jordan High School Band.
The shop’s pithy print pieces use short, contrasting statements to explain the band’s economic plight. “$ [is] what we need. ¢ [is] what we get” and “+ [is the] status of our membership. [is the] status of our budget” are two examples. At the bottom of the ads, “Keep the Jordan H.S. Band playing” ascends a musical scale.
The effort caught the attention of a reporter at WRAL-TV in Raleigh, N.C.,
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