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Footwear Co. Splits With FCB, Plans to Retain “Feel Good” Tagline
BOSTON-Atlanta’s WestWayne is one of the agencies in the review for the $10 million ad account of Stride Rite Corp.’s Keds division. Other shops contacted by Keds are: DeVito/Verdi and Weiss Stagliano Partners, both in New York; and Eisner & Associates and Trahan, Burden & Charles, both in Baltimore, sources said.
Several shops are not expected to participate, citing potential conflicts with existing clients. Arnold Communications in Boston and Mullen in Wenham, Mass.,
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