Keds Found Its Sweet Spot by Partnering With Female Entrepreneurs

The brand's CMO weighs in on why authentic partnerships are key

Keds wants consumers to know it’s more than just a shoe company–a 101-year-old one at that. Of course the brand makes shoes that have been around for over a century, but it also puts high priority on championing women with its product, its marketing and its mission.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in