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It might not come as a surprise that Keanu Reeves was 100 percent on board with the idea of standing on top of a motorcycle that would barrel down an open stretch of endless road at 45 miles per hour in the middle of the desert in Lancaster, California. When Squarespace presented the idea (which would go on to be the premise for the brand’s fifth consecutive Super Bowl ad) to Reeves, his first question wasn’t about stunt doubles, or how they’d superimpose his face.