Keanu Reeves Set to Star in Squarespace's Fifth Consecutive Super Bowl Ad

The actor's 'persona was a perfect fit' for the in-house spot

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Squarespace announced it will run a 30-second Super Bowl ad during this year’s game on Feb. 4—marking the brand’s fifth consecutive appearance in the Big Game.

In the last four years, Squarespace treated viewers several big celebrity names, including John Malkovich and Jeff Bridges. This year will be no different. The brand, which opted to create the spot in-house rather than working with an agency, scored actor Keanu Reeves for the 2018 ad.

Last year, Squarespace tapped Malkovich

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