Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
To help bring more attention to its high-performance electric vehicle, the Taycan, Porsche recently offered an excellent adventure to two friends and Porsche aficionados: Alex Winter and Keanu Reeves.
The two actors set aside their famous roles as Bill S. Preston, Esq. (Winter) and Ted “Theodore” Logan (Reeves) to just be themselves in an 8-minute film titled “Going the Distance,” created with agency Cramer‑Krasselt.
The two cinematic explorers get behind the wheel en route from Santa Barbara, Calif.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in