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In the latest of a series of management moves and realignments at Canadian holding company MDC Partners, multicultural shop Adrenalina has been absorbed by Kirshenbaum Bond Senecal + Partners in New York.
Adrenalina president Manuel Wenicky “has left to pursue other initiatives,” KBS+P CEO Lori Senecal (pictured) said in a statement. Adrenalina’s other 22 employees will stay on. The New York shop is best known for its Tecate beer campaigns. That client spends about $25 million annually on ads, per Nielsen.
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