KBSF's Hofherr Moves to Swirl

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SAN FRANCISCO Kirshenbaum Bond San Francisco has lost its managing partner and director of brand advertising, Matt Hofherr, to crosstown independent shop Swirl, Hofherr said today.

Hofherr, who worked at MDC Partners’ KBSF for 15 months, starts his new job April 4. He gave 30 days notice to KBSF at the end of his contract, March 1, he said.

At Swirl, Hofherr will become president and director of brand strategy, as well as hold an ownership stake, he said.



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