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Kirshenbaum Bond & Partners West added an estimated $20-30 million in billings last week with its win of mobile data networking and technology provider Metricom’s creative and media account.
KB&P West won the business following a review of undisclosed shops nationwide, and will launch a multimedia campaign for Metricom, Los Gatos, Calif., during the first half of 2000.
Ads will promote the client’s Ricochet mobile data service. A faster version of the product, at 128 kbps, will be available next year, offering always-on, unlimited fixed-price connections to the Internet and corporate LANs through wireless modems.
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