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Kirshenbaum Bond & Partners last week landed the $10 million creative account for Inverness Medical Innovations’ ClearPlan Easy and ClearBlue Easy brands.
The agency beat out fellow New York shops Grey, Arnell Group and Wolf Group. The account includes advertising, public relations, promotions, guerrilla mar keting, interactive and Web-design duties, the client said. Incumbent Direct Partners in Santa Monica, Calif., did not participate.
“We wanted a fresh approach to our advertising,” said Bill Wilson, vp of mar keting of women’s health at Inverness.
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