KB+P Lands Smart Car Work

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NEW YORK The Smart USA division of Mercedes-Benz USA has hired Kirshenbaum Bond + Partners for the first marketing phase behind its Smart car, scheduled to roll out in 2006, sources said. The agency will handle a planning and strategy project for the client, said sources.

MDC Partners’ KB+P in New York won the duties on the four-wheel-drive SUV, called Smart Formore, following a review that included Omnicom Group’s GSD&M in Austin, Texas, and independent Creature in Seattle, sources said.

Sources

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