Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK The Smart USA division of Mercedes-Benz USA has hired Kirshenbaum Bond + Partners for the first marketing phase behind its Smart car, scheduled to roll out in 2006, sources said. The agency will handle a planning and strategy project for the client, said sources.
MDC Partners’ KB+P in New York won the duties on the four-wheel-drive SUV, called Smart Formore, following a review that included Omnicom Group’s GSD&M in Austin, Texas, and independent Creature in Seattle, sources said.
Sources
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in