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NEW YORK Kirshenbaum Bond + Partners has strengthened its commitment to brand planning, absorbing Open Mind Strategy, a specialty shop led by Madison Avenue veteran Robin Hafitz.
Hafitz, 45, becomes head of brand strategy. She brings along four planners, who join the 16 already working at KB+P. Hafitz will lead all 20 staffers, in turn reporting to Aaron Reitkopf, agency group president. (Open Mind will maintain its identity inside the larger department, with Hafitz also serving as president of that unit.)
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