Kazakhstan Takes a Cue From Borat and Reminds Visitors That It’s ‘Very Nice!’

The country is embracing what made it infamous in 2006

Screenshot from Kazkh tourism agency's 'Very Nice' spots
Kazakhstan Travel's new campaign times up with the Borat sequel, Borat Subsequent Movefilm, which was released on Amazon Prime Video last Friday. Kazakhstan Travel

As the famous expression goes, there’s no such thing as bad publicity.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.