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Gerry Graf’s first client at his new startup agency comes at the expense of Goodby, Silverstein & Partners.
Graf’s shop, Barton F. Graf 9000 in New York, will handle lead creative duties for online travel site Kayak.com, succeeding Omnicom Group’s Goodby, which had handled the business since last year, Kayak chief marketing officer Robert Birge told Adweek today. Major media spending on the brand totaled $14 million last year and $19 million in the first eight months of 2010, according to Nielsen.
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