Kawasaki Gets Back To Nature With Bozell

Bozell Worldwide’s Costa Mesa, Calif., office invites outdoor enthusiasts to experience nature firsthand in its new campaign for Kawasaki’s outdoor utility vehicles.
The campaign, which broke late last week, is comprised of a 30-second TV spot, six four-color print ads and outdoor boards for the Irvine, Calif.-based client’s Prairie ATV and Mule models. The campaign runs through the fall. Billings are approximately $2 million.
The spot begins with a wilderness shot and a sign that reads, “Scenic Outlook.”