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Two e-commerce clients have taken their ad accounts to Katsin/Loeb.
The San Francisco shop will be called on to develop ad campaigns for Webquest International, an Internet entertainment and leisure site, and for eStar.com, a celebrity news and merchandise site.
Billings for the Webquest account are estimated at $5-7 million; no budget was disclosed for eStar.com. Finalists in the reviews for both accounts were not known, although more than a dozen contenders competed for the eStar business and seven vied for Webquest.
“We’ll be able to stretch our wings and have some fun creating brands for two very exciting Web-based consumer ventures,” agency president Daniel Katsin said of the new accounts.
Webquest plans to design an Internet “theme park” that connects users with various entertainment sites.
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