P&G's Marc Pritchard Said That Most People 'Loved' Gillette's Heavily Debated 'We Believe' Spot

He joined Katie Couric and John Legend at Cannes to talk modern gender and race efforts

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Just a few weeks into 2019, the release of Gillette’s “We Believe” spot gained so much attention it was sure to become one of the most talked-about ads of the year.

The ad, which was about “looking at masculinity in today’s world,” according to Marc Pritchard, chief brand officer of Procter & Gamble (Gillette’s parent company), covered several topics that affect a man’s life: in-person and online bullying, sexual harassment and misogyny, and unfair gender norms and treatment.

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