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NEW YORK Atlantic Records is using Web-only series “Kate Modern” to launch alternative band The Days.
The British group, which recently signed with the Warner Music U.K. label, was featured last week in an episode of “Kate Modern,” the U.K. spinoff by the creators of “LonelyGirl15.”
Band members and music from The Days will appear in episodes over the next three months in the lead-up to the release of the group’s debut album, Evil Girls. The band will have a profile page on Bebo, where users can purchase music featured in three-to-four-minute Webisodes.
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