Brand Marketing

The Kardashians Can’t Save Sears

Famous-name labels used to work well for the retailer

Headshot of Robert Klara

By Robert Klara

September 4, 2013

Retailing serves up its share of difficult lessons. Among them: Sometimes celebrity endorsements work magic, sometimes not.

Robert Klara
@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
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