Kaplan Thaler Appoints Lead Planner

NEW YORK Jeffrey Wolf, who left Deutsch here in November, has joined Publicis Groupe-owned The Kaplan Thaler Group in the new position of managing director, strategic planning.

Until a month ago, Chris Wauton had been the senior planner at the New York shop. He was the director of planning for about three years until leaving to restart an eponymous consultancy.

An agency representative said Wauton was key to numerous wins, including the Outback Steakhouse and Pfizer accounts.

Wolf, who started at the shop yesterday, had been director of account planning at Deutsch. That agency is searching for his replacement.

In his new role, Wolf reports to Kaplan Thaler president Robin Koval, who said in a statement, “Jeffrey brings a wealth of experience in planning. He has developed key strategic insights and positioning for an impressive array of brands ranging from pharmaceuticals to spirits to retail. He is a proven leader with the ability to inspire, manage and mentor.”

Wolf worked at Deutsch for 11 years and helped integrate strategy and communications for clients including Ikea, Revlon, Snapple and Tylenol.

He said he was excited about contributing to his new agency’s growth and “their success in building brands through unexpected and breakthrough ideas that get noticed in the marketplace.”

Wolf has also worked in planning at TBWA\Chiat\Day (on Absolut, Evian and Hanes), and at Saatchi & Saatchi (on Burger King and Helene Curtis).

Kaplan Thaler’s clients include Aflac, Continental Airlines, Foxwoods, Marshalls, Office Depot and Procter & Gamble.