Kantar Tracks Ad Net Activity

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Kantar Media, a unit of WPP, said it would start tracking advertising on digital ad networks, with data about advertisers, products, impressions but not specific dollar expenditures at least at the outset.

A rep said that while Kantar is not reporting ad dollars for networks at this time, it would gauge impressions and percentage shares attributable to individual ad nets.

Kantar said it would be the only researcher to offer such detailed insights, and the lone source of information on industry- and category-specific ad network trending.

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