Kantar Media is New Handle for TNS Media, KMR Group

TNS Media and KMR Group are now officially known as Kantar Media. The name change, announced Monday (Jan. 25) follows WPP Group’s acquisition of TNS in 2008, which led to the integration of KMR Group and TNS Media.

Kantar Media will provide research services organized by three segments, Intelligence; Audience; TGI (Target Group Index) and Custom.

Intelligence includes the ad spending tracking research of TNS Media Intelligence, as well as digital and social media research provided by Compete Cymfony and SRDS. Audience includes TNS Media Research, which measures audiences to Internet, TV, and radio. TGI & Custom provides a network of syndicated single source marketing and media studies that measure consumer product and brand consumption, attitudes, and media usage.

“This evolution to Kantar Media enables us to offer integrated media audience measurement, competitive intelligence, and behavioral analytics at every step in the communications cycle, helping our clients to master momentum in a multimedia world,” said Jean-Michel Portier, CEO of Kantar Media.