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NEW YORK Upstart contextual search ad firm Kanoodle has inked a deal with Turner Sports Interactive to serve as the exclusive provider of sponsored ad links on the Turner-managed Nascar.com and PGA.com.
As part of the new deal, Kanoodle will provide search-based text ads on content pages and search results pages for both sites.
The new deal is a significant win for Kanoodle, as the company, along with several other players in the contextual ad space, continues to attempt to chip away at Google and Yahoo!’s dominance.
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