Kalis & Savage Extends Futurestep Work Globally

LOS ANGELES – Kalis & Savage is expanding a campaign for an online executive recruitment client globally.
The Pacific Palisades, Calif., shop has developed a multimillion-dollar radio and print effort for Futurestep, Los Angeles. The ads, now running in London and rolling out this week in Canada, encourage middle managers to register at www.futurestep.com (www.futurestep.co.uk in the U.K.) for career opportunities.
The agency a year ago launched a U.S. effort for the client; the site has since registered more than 300,000 candidates, the company claims.
Agency principal George Savage said the work will soon reach nine more global markets. Futurestep is a joint venture of search firm Korn/Ferry International, Century City, Calif., and The Wall Street Journal, New York. – Angela Dawson