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LOS ANGELES Hormel Foods International Corp., which markets Hormel Foods products outside the U.S., has hired Worldwide Partners agencies Kalis & Associates and Samuelson Talbot to handle advertising for its Spam and Stagg brands in Australia and New Zealand, the agencies said.
The independent shops pitched against Clemenger BBDO in Australia. Billings were undisclosed, but sources estimated that Hormel would spend $4-5 million on advertising in those markets.
Kalis & Associates in Pacific Palisades, Calif., will serve as the lead agency on the business, working with Samuelson Talbot in Melbourne, Australia.
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