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NEW YORK-Kaiser Permanente, the health insurance company seeking an agency to develop a national image campaign, is planning to conduct a review to consolidate nearly $20 million in direct marketing chores at a single shop.
Consultant Richard Roth of Richard Roth Associates in Chappaqua, N.Y., said the agency that wins the corporate image assignment will be considered for the direct account should it have the necessary capabilities. Currently, numerous shops work for the Oakland, Calif.-based company in the direct arena.
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