Kahlua Invests in the 'Everyday Exotic'

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BOSTON Publicis in November will launch a campaign for Allied Domecq’s Kahlua coffee liqueur that introduces “Everyday exotic” as the theme line.

One 30-second television spot depicts “exciting variations of ordinary events from the lives of Kahlua’s target consumers, primarily women and men, ages 30-44,” the Westport, Conn., client said in a statement.

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