Kabloom Goes With Re:Group

Re:group picked up florist chain KaBloom’s estimated $1 million account. The Ann Arbor, Mich., independent beat two other finalists: incumbent KPC Christopher Thomas and McCarthy Mambro Bertino, both in Boston. KaBloom, based in Woburn, Mass., will call on Re:group to help it with its expansion plans. Previous campaigns were tagged, “The power of fresh flowers.”