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After a lengthy review, Kimberly-Clark’s global feminine hygiene business will stay with Ogilvy & Mather Worldwide, but it will receive a slight change of venue.
O&M bested BBDO, New York, for the $30 million account, which includes the company’s Kotex and New Freedom brands. It had been handled by O&M’s New York and Chicago offices, respectively. Last November, however, the Kotex brand was moved to the Chicago office, which spearheaded the agency’s defense of the business.
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